ROADSHOW+
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LivCoin

ROADSHOW+ November 17, 2026

Healthy habits.
Pay off.

Get paid for your healthy habits.

02 Meet Donna

She’s already
doing the work.

Pilates booked.

Steps counted.

Twelve tabs open.

Donna stretching on the app’s ocean deck, imagining her fitter self, a GLP-1 pen, a yoga mat and a fruit shake

03 The opportunity

The effort is
already there.

Her tracker sees the activity.

Her cart shows what she buys.

LivCoin connects the two.

Monday

Pilates

Wednesday

7,800 steps

Friday

Wellness
restock

04 Meet Sunny

A wellness agent
that knows
your routine.

Sunny connects your activity with the best deals and pays you for your healthy habits.

Track activity

Pays you

Find best deals

Remind you to restock

Find age-relevant options

Help book appointments

05 How it works

From Pilates to payback.

$20 back

1 · In the appEarns LivCoins

Healthy habits grow her balance

9:41
Today 20 LC

Healthy habits.
Rewarded.

Sleep well 7 h

Pilates class Completed

Drink water 1 / 8

Breathe slowly 1 min

Move & stretch 3 min

Eat fresh 1 meal

Today · Discover · Profile
Pilates classCompletedWHOOP
Collect LC 8
2 · In the appChooses a deal

Each offer has its own LC allowance

Illustrative GLP-1 first-month program
9:41
Discover 20 LC

GLP-1 program SAMPLE

$200
First month · Use up to 20 LC
20 LCView deal
3 · On the merchant's sitePays $200

The full deal price, with her own card.

Safari on the merchant's site: a checkout with a $200 total
•••• 1234›
Pay $200
4 · Back in the appReceives $20

20 LC → $20 on a prepaid debit card

9:41
Your reward

Added to your card

$20
20 LC = $20

From your healthy habits

Today · Discover · Profile

Livcoin now

$20 added to your prepaid card

06 Business model

Merchant commissions
fund cashback.

$60

Example commission on a $200 purchase.
The merchant keeps $140.

$20User cashback
$18Affiliate network
$22Retained by LivCoin

The next test: How much can a well-timed, incentivised offer improve conversion compared with general marketplaces?

07 Product status

Tracking works today.
Sunny’s offer flow
is in development.

Working in iOS

Apple Health and WHOOP data

Food recognition and guided exercises

In development

Sunny matching and reminders;
redemption and payments

Signed networks. Offer/payment integration target: end of November.

LivCoin habit choices over a softly blurred progress trail with milestone stops
App preview

08 U.S. launch

Our first
U.S. customers.

Women 40 and up

Already investing in their health

Meta

Meta

Rewards apps

Fetch
Swagbucks

Track connected users, redemptions and repeat purchases.

09 Competitive validation

People already
track and shop.

Sweatcoin

Movement earns rewards

8Mmonthly users

Fetch

Shopping earns rewards

$700M+gross revenue run rate

Pokémon GO

Play gets people walking

$9B+lifetime revenue

LivCoin’s test: How much can a well-timed, incentivised offer improve conversion compared with general marketplaces?

10 Founders & advisors

Health, gamification
and business.

Founders

Daniel de Castro avatar

Daniel de Castro

CEO · Consumer growth

Scaled MAËLYS to $150M+ in annual sales

Afik Kaniel avatar

Afik Kaniel

CPO · Gamification

Gaming product and monetization

Uri Manor avatar

Uri Manor

CSO · Health

Sheba physician and Harvard MPH

Advisors

Or Offer avatar

Or Offer

Similarweb

Market intelligence and data

Sam Glassenberg avatar

Sam Glassenberg

Level Ex

Game design for healthcare

Yariv Citron avatar

Yariv Citron

MAËLYS

DTC growth and retention

11 The round

$2M

to prove Sunny’s
offers convert.

01

Lift in qualifying purchases

02

Repeat purchases

03

Contribution vs. acquisition cost

Let’s talk after the pitch · [email protected]

LivCoin

A health economy
that moves with you.

The vision for Sunny

  • Connect more apps and devices
  • Find relevant, affordable options
  • Help book and manage appointments
LivCoin Discover offers feed